{"id":1277,"date":"2010-05-10T12:07:41","date_gmt":"2010-05-10T12:07:41","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1277"},"modified":"2020-08-08T11:49:09","modified_gmt":"2020-08-08T11:49:09","slug":"clean-communication","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/clean-communication","title":{"rendered":"Clean communication"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"colgate<\/p>\n

Bad breath is bad. Because it may cause cracks in your relationships<\/a>, it may even make your dentist scare away psychologically. Here is another advertising campaign, which educates us on the necessity to keep the tooth clean.<\/p>\n

The campaign, developed by Prolam Y&R, Santiago for Colgate tries to convey the message through humorous illustration. The ads feature finger tongue and toothpick and indicates that you they can\u00e2\u0080\u0099t reach everywhere in your mouth.<\/p>\n

The campaign, though presented spiced with humor, is very careful in its communication. Well, we know that sometimes, in advertising, humor delights the target audience as always, but it does not sell the product. Here there is not such calamity.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising Agency: <\/strong>Prolam Y&R, Santiago, Chile<\/p>\n

Executive Creative Director:<\/strong> Tony Sarroca<\/p>\n

Creative Director:<\/strong> Alvaro Becker<\/p>\n

Art Director: <\/strong>Cristian Costa, Andres Echeverria<\/p>\n

Copywriter: <\/strong>Tomas Cisternas<\/p>\n

Illustrators:<\/strong> La Mano, Miguel Vergara, Jos\u00c3\u00a9 Isla, Silvana Mercado<\/p>\n

Account manager:<\/strong> Pablo Gacitua<\/p>\n

\"colgate<\/p>\n

\"colgate \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Bad breath is bad. Because it may cause cracks in your relationships, it may even make your dentist scare away psychologically. Here is another advertising campaign, which educates us on the necessity to keep the tooth clean.<\/p>\n

The campaign,…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1277","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1277"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1277\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}