{"id":1261,"date":"2010-05-15T14:38:30","date_gmt":"2010-05-15T14:38:30","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1261"},"modified":"2010-05-15T14:38:30","modified_gmt":"2010-05-15T14:38:30","slug":"log-off-give-them-a-clap","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/log-off-give-them-a-clap","title":{"rendered":"Log off, give them a clap"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"boxe\"<\/p>\n

Well, this can be considered as one of the most painstakingly executed advertising initiative for a fitness institution. This campaign for Companhia Athletica gym, developed by DDB, Brasil, definitely deserves attention and appreciation from our part, at least for this laborious effort.<\/p>\n

The aim of the campaign was to inspire people to care for a healthy life style and attract them to the gym. well, the main factors which steal their time are TV and computer. So they made posters made by hand with pieces of electronics that were dismantled and turned into real sculptures.Like, computer components that formed a boxer or TVs that became a weight lifter.<\/p>\n

This is a nice campaign, So guys, switch off the TV and computer and go have some exercise. (You can use computer for a while, just to check adpunch)<\/p>\n

CREDITS<\/p>\n


\nAdvertising Agency:<\/strong> DDB, Brasil<\/p>\n


\nCreative Director: <\/strong>Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Neto<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Creative\u00e2\u0080\u0099s: <\/strong>Renata El Dib, Murilo Melo, Gabriel Sotero<\/p>\n

Photographer:<\/strong> Ricardo Barcellos, Sergio Prado<\/p>\n

Illustrator:<\/strong> Renata El Dib, Murilo Melo<\/p>\n


\nWeb producer:<\/strong> \u00e2\u0080\u009cDenis\u00e2\u0080\u009d Gustavo Alves<\/p>\n

Programmer:<\/strong> Fernando Kreigne<\/p>\n

Account Supervisor:<\/strong> Suzana Poli, Marcelo Balista de Macedo<\/p>\n

Media:<\/strong> Valdir Vieira, Daniela Dib da Silveira<\/p>\n

Art buyer:<\/strong> Clariana Regiani da Costa, Carmen Castillo<\/p>\n

Via: I believe in advertising<\/a><\/p>\n

\"running\"<\/p>\n

\"work<\/p>\n

\"yoga\" \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Well, this can be considered as one of the most painstakingly executed advertising initiative for a fitness institution. This campaign for Companhia Athletica gym, developed by DDB, Brasil, definitely deserves attention and appreciation from our…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1261","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1261"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1261\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}