{"id":1217,"date":"2010-05-25T09:49:38","date_gmt":"2010-05-25T09:49:38","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1217"},"modified":"2010-05-25T09:49:38","modified_gmt":"2010-05-25T09:49:38","slug":"ariel-goes-through-the-usual-path","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/ariel-goes-through-the-usual-path","title":{"rendered":"Ariel goes through the usual path"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"847be51dc033837a04f54e483f64903e\"<\/p>\n

Ariel is continuing with its usual advertising strategy of the personification of clothes. We have seen how those poor clothes were \u00e2\u0080\u0098tortured\u00e2\u0080\u0099 and it urged us to stop being cruel to your clothes.<\/a>
\nNow, what we can see is some poor cloth men are struggling in the desert. And the ad says \u00e2\u0080\u0093 end the suffering.<\/em><\/p>\n

The way of presentation of the advertisement is not a new one, considering the previous advertising efforts for the same brand. However though it does not appear fresh, there is one positive factor- consistency. Going through a fixed path(in advertising) often helps a brand to position its image firmly in the public minds. (There are exceptions, though)<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Ponto de Criacao, Brazil<\/p>\n

Executive Creative Director:<\/strong> Ana Paula Marques<\/p>\n

Creative Director: <\/strong>Cristiano Cangu\u00c3\u00a7u\/Margit Junginger<\/p>\n

Copywriter:<\/strong> Margit Junginger<\/p>\n

Art Director:<\/strong> Nando Zenari<\/p>\n

Photographer:<\/strong> Luis Moretti<\/p>\n

Producer: <\/strong>Richard Denami<\/p>\n

Art Buyer:<\/strong> Silvana Santos<\/p>\n

Account Supervisor:<\/strong> Cristiano Corr\u00c3\u00aaa<\/p>\n

Advertiser’s Supervisor:<\/strong> Jose Cirilo<\/p>\n

Account Manager:<\/strong> Ana Foryan<\/p>\n

Planner:<\/strong> Juliana Nappo\/Vanessa Pacheco<\/p>\n

Media Director:<\/strong> Lusia Nicolino<\/p>\n

Project Manager:<\/strong> Francine Novo<\/p>\n

Via: Pixel pasta <\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Ariel is continuing with its usual advertising strategy of the personification of clothes. We have seen how those poor clothes were \u00e2\u0080\u0098tortured\u00e2\u0080\u0099 and it urged us to stop being cruel to your clothes.
\nNow, what we can see is some poor cloth men are…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1217","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}