{"id":1189,"date":"2010-05-27T11:34:17","date_gmt":"2010-05-27T11:34:17","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1189"},"modified":"2010-05-27T11:34:17","modified_gmt":"2010-05-27T11:34:17","slug":"colour-stays-colour-for-longer","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/colour-stays-colour-for-longer","title":{"rendered":"Colour stays colour, for longer"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"breezedress\"<\/p>\n

This print campaign for Breeze colour detergent has a beautiful touch of creativity and a fresh whiff of intelligent approach.
\nThe campaign, developed by Lowe Bangkok, Thailand, shows beautiful images of siblings passing over their clothes to their younger siblings.<\/p>\n

The copy reads- Colour stays colour, for longer<\/em><\/p>\n

At first sight, the concept appears simple. But, the noticeable thing is that it touches somewhere in our childhood memories, where we used to lend or give clothes to our brothers or sisters.
\nIndeed, such an approach would be considered as a common attempt, but in fact its effectiveness in conveying the message can\u00e2\u0080\u0099t be ignored.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Lowe Bangkok, Thailand<\/p>\n

Chief Creative Officers: <\/strong>Clinton Manson, Dominic Stallard<\/p>\n

Copywriter: <\/strong>Showtika Somjid<\/p>\n

Art Director: <\/strong>Chanwichit Khuyngern<\/p>\n

Agency Producer:<\/strong> Nutwithu Saengvichien<\/p>\n

Photographer:<\/strong> Oh Singhasuvich<\/p>\n

Retoucher:<\/strong> Chill House<\/p>\n

Designer:<\/strong> Thnadech Kummontol<\/p>\n

\"breezejeans\"<\/p>\n

\"breezet \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This print campaign for Breeze colour detergent has a beautiful touch of creativity and a fresh whiff of intelligent approach.
\nThe campaign, developed by Lowe Bangkok, Thailand, shows beautiful images of siblings passing over their clothes to their.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1189","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}