{"id":1187,"date":"2010-05-27T11:42:14","date_gmt":"2010-05-27T11:42:14","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1187"},"modified":"2010-05-27T11:42:14","modified_gmt":"2010-05-27T11:42:14","slug":"an-interesting-advertising-effort-for-mercedes-benz","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/an-interesting-advertising-effort-for-mercedes-benz","title":{"rendered":"An interesting advertising effort for Mercedes-Benz"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"mb<\/p>\n

This is a clever advertising approach for promoting the Night View Assist at Mercedes-Benz.the creative concept behind this impressive work is Jung von Matt\/Alster<\/a>, Hamburg<\/p>\n

Night View Assist uses infrared technology to enable its driver to see what cannot normally be seen at night. In order to communicate this, the advertisers made a clever print solution.<\/p>\n

When the reader folds down the page corner, it points out a deer on the side of the road. So, it communicates the idea in an interesting way.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

The copy reads- See what lies beyond headlights with Night View Assist.<\/em><\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Jung von Matt\/Alster<\/a>, Hamburg, Germany<\/p>\n

Executive Creative Directors:<\/strong> Deneke von Weltzien<\/p>\n

Creative Directors:<\/strong> Thimoteus Wagner, Christian Fritsche<\/p>\n

Art Directors:<\/strong> Jonas Keller, S\u00c3\u00b6nke Busch<\/p>\n

Copywriter: <\/strong>Daniel Pieracci<\/p>\n

Grafik Designer: <\/strong>Dennis Wagner, Matthias Heyde<\/p>\n

Photographer:<\/strong> Alexander Hafemann (Getty Images) \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

This is a clever advertising approach for promoting the Night View Assist at Mercedes-Benz.the creative concept behind this impressive work is Jung von Matt\/Alster, Hamburg<\/p>\n

Night View Assist uses infrared technology to enable its driver to see…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1187","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1187"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1187\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}