{"id":1177,"date":"2010-05-28T12:44:45","date_gmt":"2010-05-28T12:44:45","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1177"},"modified":"2010-05-28T12:44:45","modified_gmt":"2010-05-28T12:44:45","slug":"don-t-drink-and-drive-says-a-liquor-company","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/don-t-drink-and-drive-says-a-liquor-company","title":{"rendered":"Don\u2019t drink and drive, says a liquor company"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"brandhouse<\/p>\n

Indeed, that will be a different thing. So, why can\u00e2\u0080\u0099t they close down the company?<\/p>\n

Here is a \u00e2\u0080\u0098moving\u00e2\u0080\u0099 ambient advertising effort as part of the Brandhouse liquor company\u00e2\u0080\u0099s Drive Dry initiative. The main aim of the initiative was to say those who attend the Whisky Live Festival not to drink and drive.
\nSo, they collected the personal belongings of Heather Cosser \u00e2\u0080\u0093 a woman killed by a drunk driver \u00e2\u0080\u0093from her family. Her belongings were crushed with an entire car in a heavy-duty compressor.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

This advertising effort tries to convey the message that drinking and driving wreck more than your car.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> FoxP2, Cape Town, South Africa<\/p>\n

Creative Directors: <\/strong>Andrew Whitehouse, Justin Gomes<\/p>\n

Art Director:<\/strong> Reijer van der Vlugt<\/p>\n

Copywriter:<\/strong> Justin Osburn \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Indeed, that will be a different thing. So, why can\u00e2\u0080\u0099t they close down the company?<\/p>\n

Here is a \u00e2\u0080\u0098moving\u00e2\u0080\u0099 ambient advertising effort as part of the Brandhouse liquor company\u00e2\u0080\u0099s Drive Dry initiative. The main aim of the initiative was to say…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1177","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1177"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1177\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}