{"id":1167,"date":"2010-05-29T04:43:19","date_gmt":"2010-05-29T04:43:19","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1167"},"modified":"2020-05-15T07:09:18","modified_gmt":"2020-05-15T07:09:18","slug":"take-your-relationship-a-step-backwards","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/take-your-relationship-a-step-backwards","title":{"rendered":"Take your relationship a step backwards"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"llr
\nYes, you heard it right. The campaign asks us to \u00e2\u0080\u0098\u00e2\u0080\u0099take your relationship a step backwards\u00e2\u0080\u0099\u00e2\u0080\u0099, not a step forward.<\/p>\n

This campaign promoting the Tzabar Romantic Vacations for couples creatively conveys the message. The campaign is also spiced up with clever wit and intelligent humour. The creative approach accepts a fresh approach, abandoning the beaten track.<\/p>\n

The campaign features one couple who are highly unromantic. We can see their contrasting activities which are disgusting, and their indifferent attitude to the other ones. Though slightly gross, the campaign provides us with good, clean humor and a subtle message.<\/p>\n

Well, the beauty and fervor of romance fades away in time, and couples often become indifferent and act in nasty ways like we see in these ads. That is why the campaign urges us to take your relationship a step backwards, to a time when you were so romantic, with full of love\u00e2\u0080\u00a6<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> ACW Grey, Tel Aviv, Israel<\/p>\n

Executive Creative Director:<\/strong> Yonatan Stirin<\/p>\n

Creative Director:<\/strong> Shani Gershi<\/p>\n

Copywriters: <\/strong>Inbal Barak, Shani Gershi<\/p>\n

Art Director:<\/strong> Shani Gershi<\/p>\n

Account Manager:<\/strong> Dani Brande<\/p>\n

Account Superviser:<\/strong> Sarit Sternhell<\/p>\n

Agency Producers:<\/strong> Chaguy Eshel, Nurit Rimon<\/p>\n

Photographer:<\/strong> Yaron Yitzhakov<\/p>\n

Via: Ads of the world<\/a><\/p>\n

\"llr<\/p>\n

\"llr \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Yes, you heard it right. The campaign asks us to \u00e2\u0080\u0098\u00e2\u0080\u0099take your relationship a step backwards\u00e2\u0080\u0099\u00e2\u0080\u0099, not a step forward.<\/p>\n

This campaign promoting the Tzabar Romantic Vacations for couples creatively conveys the message. The campaign is also spiced..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1167","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1167"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1167\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}