{"id":1155,"date":"2010-05-30T13:34:41","date_gmt":"2010-05-30T13:34:41","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1155"},"modified":"2020-07-30T13:57:54","modified_gmt":"2020-07-30T13:57:54","slug":"german-road-safety-organization-buckling-up-can-save-lives","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/german-road-safety-organization-buckling-up-can-save-lives","title":{"rendered":"German Road Safety Organization: buckling up can save lives"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"dvw<\/p>\n

The Mourning band billboard campaign by The German Road Safety Organization (Deutsche Verkehrswacht) urges the motorists to wear seat belts with ”Mourning Band”.The campaign won a bronze at the 2010 Clio Awards.<\/p>\n

The campaign, developed by Scholz & Friends, concentrates on the fact that One in nine people killed in road accidents could still be alive if he or she had been wearing a seat belt.<\/p>\n

The message reads: Buckling up can save lives<\/em>.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Credits<\/p>\n

Advertising agency:<\/strong> Scholz & Friends, Duesseldorf<\/p>\n

Executive creative director:<\/strong> Niels Alzen<\/p>\n

Creative director:<\/strong> Alexander Hansen<\/p>\n

Art directors: <\/strong>Pia Niehues and Stephanie Blaschka, Sebastian Jahrmarkt<\/p>\n

Copywriter: <\/strong>Leander Schmalfuss<\/p>\n

Account executives:<\/strong> Raphael Brinkert, Bastian K\u00c3\u00bchl, Jens Lange, Holger Hansen<\/p>\n

Photographer:<\/strong> Johannes Poettgens and Bsmart Stockholm.<\/p>\n

Via: Inspiration room \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

The Mourning band billboard campaign by The German Road Safety Organization (Deutsche Verkehrswacht) urges the motorists to wear seat belts with ”Mourning Band”.The campaign won a bronze at the 2010 Clio Awards.<\/p>\n

The campaign, developed by…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1155","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}