{"id":1093,"date":"2010-06-11T09:49:19","date_gmt":"2010-06-11T09:49:19","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1093"},"modified":"2021-11-01T12:05:06","modified_gmt":"2021-11-01T12:05:06","slug":"shangri-la-hotels-and-resorts-different-entertaining-ad-effort","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/shangri-la-hotels-and-resorts-different-entertaining-ad-effort","title":{"rendered":"Shangri-La Hotels and resorts: different, entertaining ad effort"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"90858a<\/p>\n

Well, it won\u00e2\u0080\u0099t be a nice idea to sleep with a wolf or a giant swan or a group of dolphins. But that is what Shangri-La Hotels and resorts features through their advertising campaign, though symbolically.<\/p>\n

The campaign, developed by Ogilvy & Mather, Hong Kong, says- There’s no greater act of hospitality than to embrace a stranger as one’s own.<\/em><\/p>\n

The campaign symbolically portrays the idea of hospitality. So, what we can see here is a different campaign for a hotel.<\/p>\n

CREDITS<\/p>\n

Advertising Agency:<\/strong> Ogilvy & Mather, Hong Kong<\/p>\n

Creative director: <\/strong>Pierre Desfretier<\/p>\n

Art directors:<\/strong> Pierre Desfretier, Genevieve Hardy<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Copywriters: <\/strong>Kwei Chee Lam, Edgard Montjean, Troy Sullivan<\/p>\n

Producer:<\/strong> James Brook-Partridge<\/p>\n

Account servicing:<\/strong> Adam O\u00e2\u0080\u0099Conor, Laura Le Roy<\/p>\n

Planning: <\/strong>Catherine Moustou<\/p>\n

Music composer:<\/strong> Bruno Coulais<\/p>\n

Production company:<\/strong> Quad Productions<\/p>\n

Director:<\/strong> Bruno Aveillan<\/p>\n

Media agency:<\/strong> Maxus<\/p>\n

Via: Ads of the world<\/p>\n

\"90858a<\/p>\n

\"90858a \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Well, it won\u00e2\u0080\u0099t be a nice idea to sleep with a wolf or a giant swan or a group of dolphins. But that is what Shangri-La Hotels and resorts features through their advertising campaign, though symbolically.<\/p>\n

The campaign, developed by Ogilvy &…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1093","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1093"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1093\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}