{"id":1065,"date":"2010-06-18T08:56:43","date_gmt":"2010-06-18T08:56:43","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1065"},"modified":"2010-06-18T08:56:43","modified_gmt":"2010-06-18T08:56:43","slug":"what-s-wrong-with-ridin-in-my-chevy","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/what-s-wrong-with-ridin-in-my-chevy","title":{"rendered":"What\u2019s wrong with \u2018Ridin\u2019 in My Chevy.\u2019?"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"chevy
\nAn old \u00e2\u0080\u0098Chevy\u00e2\u0080\u0099 ad (Image from NY TIMES)<\/em><\/strong><\/p>\n

Or should I reconsider it when you say that I can only ride in my Chevrolet? Well, the news is that General Motors has sent a memo to Chevrolet employees at its Detroit headquarters, asking them not to use the word \u00e2\u0080\u0098Chevy\u00e2\u0080\u0099 in their communications.<\/p>\n

But why?<\/p>\n

What GM presents as a reason is its concern about brand consistency.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

We\u00e2\u0080\u0099d ask that whether you\u00e2\u0080\u0099re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,<\/em> says the memo.<\/p>\n

That is true. And that is also reason we are surprised at this decision.<\/p>\n

\u00e2\u0080\u0098Chevy\u00e2\u0080\u0099 is one of the most popular nicknames of a product that has been affirmed by the frequent usages on different circumstances. When you suddenly comes up with a surprising vision, the question of brand consistency (yes the same reason that you said in your memo) comes to the mind.<\/p>\n

Via: NY TIMES <\/a> \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

An old \u00e2\u0080\u0098Chevy\u00e2\u0080\u0099 ad (Image from NY TIMES)<\/p>\n

Or should I reconsider it when you say that I can only ride in my Chevrolet? Well, the news is that General Motors has sent a memo to Chevrolet employees at its Detroit headquarters, asking them not to use.<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1065"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1065\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}