{"id":1033,"date":"2010-06-21T16:19:50","date_gmt":"2010-06-21T16:19:50","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1033"},"modified":"2010-06-21T16:19:50","modified_gmt":"2010-06-21T16:19:50","slug":"the-gm-dilemma-is-over-long-live-chevy","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/the-gm-dilemma-is-over-long-live-chevy","title":{"rendered":"The GM dilemma is over! Long live Chevy!"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"chevy<\/p>\n

We have wondered what prompted General Motors to send an internal message asking employees to avoid using the word Chevy (What\u00e2\u0080\u0099s wrong with \u00e2\u0080\u0098Ridin\u00e2\u0080\u0099 in My Chevy.\u00e2\u0080\u0099<\/a>?). The reason behind that suggestion was, as per their communication, to maintain a consistent brand image. That same reason made us wonder what a marketing blunder was it to discourage the use of the word.<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Now, GM seems to be moving back from that bizarre marketing suggestion, describing the memo as “poorly worded” and called it \u00e2\u0080\u009ca rough draft\u00e2\u0080\u009d and \u00e2\u0080\u009ca bit of fun.\u00e2\u0080\u009d So, Chevy<\/em>, will continue to roll on the highways of popularity.<\/p>\n

GM\u00e2\u0080\u0099s announcement to dump the name has attracted widespread objections, particularly among, advertising pundits, who ridiculed the move as a wrong marketing decision. \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

We have wondered what prompted General Motors to send an internal message asking employees to avoid using the word Chevy (What\u00e2\u0080\u0099s wrong with \u00e2\u0080\u0098Ridin\u00e2\u0080\u0099 in My Chevy.\u00e2\u0080\u0099?). The reason behind that suggestion was, as per their communication, to…<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1033","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1033"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1033\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}