{"id":1011,"date":"2010-06-24T10:00:02","date_gmt":"2010-06-24T10:00:02","guid":{"rendered":"http:\/\/www.adpunch.org\/?p=1011"},"modified":"2020-07-30T13:57:54","modified_gmt":"2020-07-30T13:57:54","slug":"guardian-too-banks-on-world-cup-football","status":"publish","type":"post","link":"https:\/\/drprem.com\/ai-marketing\/guardian-too-banks-on-world-cup-football","title":{"rendered":"Guardian too banks on World Cup Football"},"content":{"rendered":"
\n\"Dr<\/a>\n<\/div>\n

\"guardian<\/p>\n

Well, campaign banking on the World Cup Football hype continues. Now, it\u00e2\u0080\u0099s the turn of The Guardian and The Observer in the UK . They are running a television and print advertising campaign to promote their World Cup guides, wall-charts, match day programmes,<\/p>\n

The campaign pivots the striker who scored a goal with his bum (haha), and Guardian campaign centers around the hype created by that goal.<\/p>\n

Guardian is also showing its strong web presence through its updates <\/a><\/p>\n

Credits<\/p>

\n\"Dr<\/a>\n<\/div>\n\n

Advertising agency:<\/strong> Wieden+Kennedy<\/p>\n

Creative team: <\/strong>Ben Terrett, Rob Burleigh and David Stevens<\/p>\n

Agency producer:<\/strong> Gill Oglethrope.<\/p>\n

Animation:<\/strong> Peppermelon, Buenos Aires<\/p>\n

Director\/editor:<\/strong> Tomas Garcia<\/p>\n

Via: Inspiration room <\/p>\n

\n
<\/b><\/span><\/div>\n<\/div>\n

\"guardian<\/p>\n

\"the \t<\/p>\n

\n\"Dr<\/a>\r\n\r\n\r\n\n<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Well, campaign banking on the World Cup Football hype continues. Now, it\u00e2\u0080\u0099s the turn of The Guardian and The Observer in the UK . They are running a television and print advertising campaign to promote their World Cup guides, wall-charts, match day..<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3992],"tags":[],"class_list":["post-1011","post","type-post","status-publish","format-standard","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/comments?post=1011"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/posts\/1011\/revisions"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/categories?post=1011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/ai-marketing\/wp-json\/wp\/v2\/tags?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}