This is really a creatively intelligent advertising effort from BBDO, Auckland, New Zealand for Vodafone which touts The Vodafone World of Difference programme. The notable point is that way of communication of the whole program as well as the campaign is clear, appropriate and interesting in a noble way.
The campaign invites potential volunteers for Vodafoneâs social responsibility activities. The unique fact is that Vodafone classifies the prospective volunteers as HEART, HAND OR MIND persons that indicate the process of identifying the tasks and assignments of each one based on their aspirations and tastes.
CREDITS
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Directors: Zoe Hawkins, Kian Heinnen
Copywriters: Zoe Hawkins, Kian Heinnen
Producer: Phil Newman
Designer: Kate Slavin
Account Service: Cath Bosson, Kate Smart, Hannah Watson
