Insensitively selfish. That will be the apt word to describe this advertising campaign for Courrier international, the shame goes to Saatchi & Saatchi, France.
Courrier International is a Paris-based French weekly newspaper which translates and publishes excerpts of articles from over 900 international newspapers. (says the brief Wikipedia description. Not sure whether it is that Courrier International).
Let me be more specific. We can ignore all other ads as bitingly humorous, except one. That ad shows the twin towers short of its actual length, and the two planes(indicating those used for the terror attack) cant hit the ââtargetsââ.
The copy reads- Learn to anticipate
We have seen how WWF campaign disgracefully churning out a campaign making an insensitive comparison, we condemned it, because the value of human life is precious. It cannot be gauged by number and location. Though unfortunately it happens sometimes.
Well, you think it is humorous? Standing above the debris of painful losses and shocking memories, you think you can bank on the carcass of a tragedy to sell and promote yourself?
Pity.
CREDITS
Advertising Agency: Saatchi & Saatchi, France
Creative Director: Cristophe Coffre
Art Director: Arnaud Van Den Abeele
Copywriter: Timothée Gaube
Via: Ads of the world
