This print ad for Papakura District Council reads- Please, No more speeding around our schools.
The ad, developed by Ogilvy New Zealand, conveys the sad message through a school photo. The photo shows students and teachers with sad faces.
When we see the absent student on the photo, the message becomes clear. Without doubt, this is a neat and impressive ad, though not out-of-the-box
CREDITS
Agency: Ogilvy, Auckland, New Zealand
Group Heads: Martin Hermans, Richard Loseby
Executive Creative Director: Damon OâLeary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Photographer: Meek
Retoucher: Adrian Fitzgerald
Via: Adoholic
