KFC promotes its bunless Double Down sandwiches. Medium? The rear sides of college girls. Can it be considered as an example for cross-promotion?
This rare rear-end advertising effort has been started at Spalding University in downtown Louisville.
KFC paid $500 to each rear ends. The girls distributed coupons while wearing fitted sweatpants with “Double Down” in large letters across their rear ends.
Do you feel that it is such a good idea to promote sandwiches using the medium of college girlsâ asses? Is it mischievously appropriate?
Via: USA Today
