This print campaign for Veikkaaj, developed by hasan&partners, Helsinki, Finland conveys the idea in a light, humorous way. The most notable aspect of this campaign is its nice illustration. It’s a sport to be a sports fan, the campaign says.
The ads feature situations where ââdie-hardâ’ sports fans express themselves.
For example, this is how a confused sports fan thinks-
My daughter´s wedding is going to take place on the same day as the World Cup finals. I could take care of the mandatory obligations in the first half, but is it enough?
It’s a sport to be a sports fan.
Veikkaaja
Another sports fan, hearbroken by his teamâs failure says-
Why wake up in the mornings? The team I have dedicated my life to gets knocked out in the group phase.
CREDITS
Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Illustrator: andrey gordeev
Additional credits: Mikko Osanen
Via: Ads of the world
