It’s not the size of your tail, it's how you wag it

This print ad promotes Purina says- Itâs not the size of your tail, it’s how you wag it.

Oh, thatâs such a naughty statement, isnât it?

The tagline gets funny for us when we remember that the target audience is not the dogs, the benefactors but their masters-we, human beings.

The campaign has been developed by Lowe Roche, Canada

The copy reads- It’s not the size of your tail, it’s how you wag it.Incredibites
Bring out the incredible in your small dog.

CREDITS

Advertising Agency: Lowe Roche, Canada

Associate Creative Director / Art Director: Sean Ohlenkamp

Copywriter: Simon Craig

AB: Beth MacKinnon

Photographer: Hugh Kretschmer

Artist Rep: Sharpe + Associates

It’s not the size of your tail, it’s how you wag it