The world is such a place that reality is often forgotten/neglected and the projected truths/half-truths/lies find it place prominently. We often conveniently forget the plights of many others behind our present glitz. This campaign sheds light on the sorry, neglected condition of thousands of women in the third world garment industry.
This animation ad for Berne Declaration, Swiss non-governmental organization, as part of its Clean Clothes Campaign, urges fashion consumers to demand that those exploited women be paid a living wage for making expensive brand-name clothing:
CREDITS
Agency:EvB
Story: EvB
Storyboard: Evb + Feinheit
Art Director: Boris Périsset, Martin Prader | Feinheit
Illustration: Jane Mumford | Feinheit
3D Animation: Christoph Angehrn | Feinheit
Animation: Thileeban Thanapalan, Jane Mumford, | Feinheit
Musik: Roman Frischknecht | 48v
Stimme DE: Irina Schönen
Stimme FR: Sophie Richard
Ton FR: Rolf Buettikofer | Zone 33
Via: Osocio
