This advertising effort has been developed by T mobile aiming to increase the use of Facebook on mobile through their Domino net package. So, with the creative support of Saatchi & Saatchi, Budapest, Hungary, they created an innovative strategy.
At a busy downtown square in Budapest, they painted a Facebook wall(it was not an LCD screen). when users update messages on the online, they will manually place the messages with caricatures on this street wall.
This is comparatively new strategy. But, it reaches only to a small audience.
CREDITS
Advertising Agency: Saatchi & Saatchi, Budapest, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Eric Rainsberry
Copywriter: Andrea Toth
