Strategic marketing is an effective method that helps an organization focus its limited resources on the most lucrative opportunities. Its principal goal is to acquire and maintain existing customers, motivate new customers, and maximize sales opportunities. With these, marketers will […]
When did consumer giants with a strong brand start taking the unprecedented step of putting out a product for a certain period to bring it back, to take it away only to bring it back, ad infinitum? If a product
As the industry starts to slow down over the holiday period, it is important to remember that the online world never stops; people keep searching, enquiring, and buying regardless of the festivities. The credit crunch doesn’t slap on a party
The Blockchain market is growing faster than any other financial market in the world. Many cryptocurrencies have witnessed an astounding growth in the past few years. The Blockchain market is seen as the future of the world financial system. There
Digital marketing is an important tool in the small business owner’s arsenal that can help transform a struggling business into one that thrives. While many small businesses still use traditional marketing campaigns to reach their audiences, those businesses that are
Coming up with great ways of promoting and advertising your business is definitely something that you should be looking to make the most of. There are so many ideas that play a part in helping to make your company better,
As a small business, cash flow can be a major issue and is a common reason for businesses folding. While it is difficult to control cash flow, as you are relying on people using your business, there are a few
Creating businesses in foreign nations may be so easy, provided you consider some factors in your planning. Among the factors to consider are the country’s currency and political environment. We may consider money to be part of the political tools,
If you’ve been planning to work for yourself for a long time, taking those first steps can be extremely exciting. Most people begin to work on their start-up or status as a sole trader while still employed by someone else,
Several factors determine business success, but the main factor is the ability to get and maintain a new customer. When the customers are happy, they will regularly purchase your products and even recommend your business to their friends. Research has
