Social media campaigns have become a must, with almost one third of world population present on some platform or other. Brands have made good use of the same to promote brand awareness and products, but sometimes, these marketing campaigns turn […]
Advertising Guide
Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Controversy is a word that is increasingly losing its pejorative tone. Controversy is often used to sell Books, movies, productsâ¦and even the brand-image of individuals. In advertising, there are indeed many deliberately cooked up controversies,…
Companies have always tried to capture the imaginations of their customers by producing ingenious pieces of advertisement. They mostly try to make an impression in the minds of the people by constantly repeating their advertisements. But sometimes we come across
Axe has recently launched this print advertisement campaign based on its ‘get dirty’ series to promote its shower gel. The campaign aims at underscoring the fact that the product is so tempting that people try to get different…
This is a remarkably hard-hitting print advertisement launched by World Wildlife Fund last year and was held winner at the Concerned Communicator Award. The Concerned Communicator Award is one of the most reputed social advertising awards in India…
This is an interesting print advertisement campaign launched by Oogmerk Opticians in Belgium. The campaign aims at conveying how wearing glasses of the firm changes personality of person or people perspective to person who is wearing…
This is an interesting billboard advertisement launched in public interest in Australia. Apparently the advertisement aims at encouraging youths to use seat belts even if they are sitting on the back seat. The advertisement is showing a person…
Asia Injury Prevention Foundation has recently launched a hard hitting and thought provoking integrated helmet wearing advertisement campaign. The non-profit organization is working towards reducing the number of traffic casualties in..
This ambient advertisement campaign was launched by Oldtimer restaurants, a leading Austrian chain of motorway rest stops. The campaign aims at enticing people to take a halt at the restaurant to which provides almost everything that one can eat…
Discounts are now such a regular thing that people do not want to buy things at full price any more, unless there is an emergency. Cyber Monday, Black Friday, End of Season sales, Christmas Sale, Diwali sales, Cinco de Mayo
