Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
This print campaign for Sky TV claims- The most beautiful football is only in HD.
The campaign, developed by 1861 United, Milan, Italy, humorously portrays the message. Actually, this humor is sometimes biting, in a general way. In each ad we can..
Sky TV: The most beautiful football is only in HD Read More »
This print ad for WWF laughs at our empty, hollow exhibition efforts at the expense of nature and wild life. The advertising effort of WWF has been developed by Ogilvy & Mather Bangkok.
The ad raises its voice against the ivory trade and the…
A display of wealth of moral bankruptcy? Read More »
Atami, a resort town in Japan where honeymooners and love birds flock to share their romantic evenings, is now witnessing a different kind of ââloversââ. Men come here with their sweet hearts to share their romance- so what? Well, these sweet.
Be my virtual sweetheart! Read More »
Men will always be men. And women will always be women. When will advertising be free from these humorous gender statements? Or, we enjoy and have a nice laugh seeing such advertising efforts? This print ad, slightly ridiculing women in a humorous…
Women will always be women Read More »
We have seen many despicable advertising efforts. Some uses sex, and some deliberately makes a ruckus by offending something or someone. There is also another group- they feed on the carcasses of the fame and bygone. Here is an example from china;…
Chinese ad features lingerie-clad princess Diana Read More »
So creativity is something that electrifies you, makes your hair stand in a comically haphazard way, and makes you create great pieces of work. This print campaign for Sparkfury Creative Consultants, Singapore makes a pictuarization of some such…
Anything for a creative spark Read More »
This print ad for Canadian Red Cross, developed by Cossette, Montreal, reads- Donât let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.
The ad shows symbolically how the floods…
Don’t let hope get washed away Read More »
Targeting all those kids who hate vegetables, HiddenValley thinks that all these babies will love vegetables like they crave for cookies.
The print campaign, developed by DDB, San Francisco, USA, consists of images of kids who crave for…
Where vegetables are delectable Read More »
This is an admirably unique campaign for Ong Gente Brasil (People Brazil), which urges the people to donate clothes to the homeless. The campaign has been developed by Enzimas em Ação
The campaign is notable mainly due to the curiosity it…
Ong Gente Brasil: Donate clothes to the homeless Read More »
What do you expect to see at a campaign for a female lifestyle magazine which deals with subjects like gastronomy, beauty, culture, fashion and travel. Usually, the campaign may be served to you with spicy sensuous elements and some controversial…
Feeling: Take Your Pleasure Seriously Read More »