Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
This print campaign for Veikkaaj, developed by hasan&partners, Helsinki, Finland conveys the idea in a light, humorous way. The most notable aspect of this campaign is its nice illustration. It’s a sport to be a sports fan, the campaign says….
It’s a sport to be a sports fan Read More »
Gross. Disgustingly frightening. Whatever adjectives you find to describe this advertising initiative for Wateraid, you will have to agree one thing- that the issue it put forth is real and far more disturbing in real life.
As part of its effort..
Gross or effective? Read More »
Lingerie ads. Well, they are not always closely related to tits and butts. Take, for a example, the case of wonderbra ads. Indeed, wonderbra is all about the primary assets of women, but it doesnât directly meddle with those twin things.
Here is.
Anaesthesia lingerie campaign is ‘subtle’ Read More »
This ad grabs our attention with its unexpected way of communication. The copy reads- Made for off-road. One may find it difficult to make a logic connection between this copy and the given image. But, only after examining the ad thoroughly, one can..
KTM: Made for off-road Read More »
There is no blood. There is no forced shock value. There are no tearful scenes in front of a hospital room. Yet, this road safety ad influences us in a forceful way.
Nobody can ignore the aesthetic value of this print ad by Romanian Road Police in.
You should not poke your rotten, pretentious ad nose into my affairs. But, it happens. It often scares us. Steals our privacy. Here is another irritating advertising effort to force drivers use bus instead of car.
Duval Guillaume, the advertising..
An irritating advertising effort Read More »
Strawberry Fields Forever!. This is a beautiful and delectable advertising initiative for the promotion of John Lennon, The NYC Years, the exhibition at The Rock & Roll Hall of Fame Annex. For this, die-cut strawberries containing the event info were.
Strawberry invitations! Read More »
Copy and art plays equally important roles in this poster for Grupo Vhiver, a non-governmental organization that cares for HIV positives.
One can read HIV + on on the poster. A member is asked to pull a strap from the âpositive â and it…
Grupo Vhiver: a meaningful poster Read More »
Though any out-of-the-box ideas are not used here, this ad campaign conveys the idea in a beautiful and clear way. In fact, this campaign for Animales Sin Hogar owes much of its beauty to its meticulous art direction.
The print campaign…
Animales Sin Hogar: donations Read More »
This print campaign for Comieco, an Italian organization for paper recycle, aims to educate people about some common enemies of paper recycling process. Each ad is a comical depiction of an enemy of paper recycling.
For example, adhesive tapes…
Enemies of paper recycling Read More »