Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
To see a love-struck male squirrel wooing the female one will be quite a funny thing. That is why the new television commercial for nestle In India attracts our attention.
Developed by JWT, Delhi, the ad shows dancing squirrels (in Bollywood…
Nestlé’s dancing squirrels Read More »
A simple street smartness, but executed well. This advertising effort for Coca Cola has been developed by Leo Burnett, Manila.
As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible….
Coca Cola: reverse pyramid Read More »
Death spares none, and everyone has to face this reality six feet under, today or tomorrow. Death of a person often creates a vacuum in the society, especially in his/her family, and among their friends. But, what about situations in which death…
Pro-euthanasia television ad banned in Australia Read More »
Well, you need specially designed 3d glasses to view wonderbraâs new billboard poster. The poster is at Waterloo Road London, and it features a model wearing the bra. (she seems to have a good amount of necessary assets. Or am I wrong? Is it just…
3D Wonderbra billboard Read More »
Death is a painful thing, but is inevitable for everyone. While dealing with death and matters related to the dead, we are cautious and respectful not to hurt the sentiments and cross the limits of sobriety. This ad grabs our attention in a…
An ad with a morbid humour Read More »
Please listen gentlemen- if you have a habit of snoring, understand that your partners will have a problem with dreaming about their sexy, stylish dream men. Well, snoring women too listen- you know what you are doing? You are stealing his dreams of..
Don’t snore and steal your partner’s dreams Read More »
Make your heart beat for the millennium development goals. That is what this campaign for UN millennium development goals urges us. To communicate this message the ads are symbolically places loudspeakers close to the hearts of men and women, in a…
Make your heart beat for the millennium development goals Read More »
I love animals except the snakes. (Because God has cursed the snake for luring Eve and Adam to eat the forbidden fruit: and as an Adam-Eve successor, I am suppossed to hate the snakes.)But I donât have any enmity towards cows, lambs or pigs. In…
Don’t let food make you feel bad Read More »
It seems that Antonio Federici, the Italian ice cream maker, is hell-bent on creating some ruckus by insensitively presenting priest and nuns in bad light.
Earlier, the ice cream maker had created an ad featuring a priest and nun in close…
ASA bans ice cream ad featuring pregnant nun Read More »
This advertising effort has been developed by T mobile aiming to increase the use of Facebook on mobile through their Domino net package. So, with the creative support of Saatchi & Saatchi, Budapest, Hungary, they created an innovative strategy….
Facebook on streets Read More »