Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
So, Meltin Pot is at it again. We have always been saying that looking for concept in fashion campaigns is like looking for a virgin in a brothel. Well, at least, this print campaign tries to pretend that there is some concept. And man, that is…
When you look better, everything looks better Read More »
I love Brazil. I love Kaka. I love Brazilian advertising. But sometimes I would like to hate some advertising efforts, wherever it happens. Well, the recent one is the promotion effort of Resident Evil, which might have scared/entertained the people..
Resident evil sows Zombie hands all over Madrid Read More »
So, dear Uncle Sam, you know what I am thinking about America? I think that everything in America is business. Sorry, no anti-americanism meant. Probably I am prejudiced. But sometimes I am correct. When more business arms rub the 9/11 bruises with..
Well, these airport security women have fallen in love with Roger Federerâs Lindor Truffles, and decided to confiscate them for âfurther investigationâ
This TV commercial for Lindt USA, developed by Gotham Inc, New York, features its…
Lindt USA: Airport Read More »
I found this ad on adoholic, and thought that you too might find it interesting. Though I googled for more info on this ad, there were no hopeful results about the credits.
This ad for CNN(?) shows a husband, who is oblivious of all the…
News you can’t ignore! Read More »
A rare case of Garbage truck symbolism! This print campaign for Aloe Mint Dental Floss has been developed by Bold Ogilvy, Athens, Greece.
The cop reads- Takes the garbage out of your teeth. Aloe Mint Dental Floss.
This is a comparatively new…
Aloe Mint Dental Floss: Garbage trucks Read More »
Death is not humorous. But sometimes dark humor surrounding the ailing life and death rules the ads. One of the wonderbra ads has that dead humour. We have also seen how an awareness ad about anorexia used morbid humor. Now, this time, Time Out uses.
So many things, so little time… Read More »
So you think that wearing condoms will protect you from all the risks? Know that STDâs transmitted throw oral sex too. Especially syphilis. This advertising effort, though in a slightly embarrassing, slightly funny way, conveys this message….
B.J. with syphilis Read More »
Sorry, again we have to deal with dark, morbid humor. McDonald’s wont be amused with this ad for Physicians Committee for Responsible Medicine, as it mocks their whole renowned campaigns with just one ad gesture.
The ad that aims to warn about…
Imagine a vegetarian panther. Isnât it a best way to feature this vegetarian panther to indicate the idea of vegetarianism? More particularly the widespread acceptance of a vegetarian hotel? This funny print ad says yes to these questions.
The..
A vegetarian panther Read More »