Advertising Guide

Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.

This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.

For shiny surfaces

This print campaign for E:eggs has been developed by Change Integrated, Warsaw, Poland. The campaign in a clever way indicates the message.

The ads feature cards with glossy surfaces which reflect the scenes from the other end.

The copy…

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Get organized

Is your DORMITORY a DIRTYROOM and is DANGER lurking somewhere in your GARDEN? This print campaign for Easy Home Improvement Store asks us this question indirectly through word plays.

We have seen enough clever word plays in some previous ads. This.

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Baygon: No second chance

This print ad for Baygon, developed by DraftFCB, Jakarta, Indonesia adopts an unexpectedly different and humorous approach. This ad makes us a bit confused also.

The ad shows the spirit of a cockroach being freed from his ‘’body’’….

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Unfortunately since 1987

That is what this print campaign for Shriram cement says about the product. With this statement which can be described as part humorous and part over-confident, the campaign aims to indicate the supremacy of the product.

The ads feature ancient…

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Hello, Mr. President!

This advertising initiative is an example for how to draw the necessary attention of the authorities on social issues, indeed without resorting to violence. This initiative developed by David&Goliath, USA, aims to the draw the attention of the…

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’Smoking’ billboard

Yes, literally. We see many inventive methods of grabbing attention of the people through the intelligent, creative, or sometimes, crazy ways of outdoor promotion. This billboard for Avera Health to draw the attention of people to the need of having.

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