The hectic lifestyle we live today subjects us to immense stress and pressure. It is imperative that we reduce this pressure and stress in order to remain healthy and happy as we age. That is probably why a lot of individuals are opting for wellness travel nowadays. Specializing in treatments and therapies that rejuvenate the body, mind and soul, wellness tourism as well the countries that promote them are what tourists look forward to when traveling to a region.
In spite of all these developments though, wellness tourism still remains a nascent industry with little or no growth in some regions. Here are some possible reasons as to why this could happen.
No Common Language
A common language is yet to be decided among different wellness destinations
Not many know about the inherent benefits of wellness tourism. The absence of a common language to promote the travel category can therefore be considered as one of the main reasons there is little development in the same. A common language that identifies the potential benefits of wellness tourism would need to be formulated. The various wellness tourism bodies, governments and agents would need to make use of the same to meet the needs of consumers.
An unclear term
A lot of people hardly understand wellness tourism or what it encompasses. Hence, agents, organizations and countries promoting it would need to coin an alternate term that is more tangible. When dealing with real people, they should elaborate on what the consumer would experience and need to expect when traveling for wellness purposes. Breaking down the term into clear categories will therefore, make it more appealing to consumers.
Fixed perception on holidays
Many individuals are of the impression that holidays are meant for fun and recreation only. While this is true, the possibility of combining these activities with some healthy initiatives can be an added benefit. Sadly, not many individuals seem to think so. Hence, it is imperative that those who promote wellness tourism to consumers educate the latter about how one can enjoy a fun filled, relaxing holiday while taking care of the body and mind as well.
Preaching about Wellness Tourism
Preaching about the necessity of wellness tourism is a strategy adopted by many agencies and organizations. Unfortunately, this strategy tends to backfire with most consumers not interested to listen to lectures about staying healthy and fit. So the best way to ensure that one embraces wellness is to include it into the fun and activities that accompany a vacation.
Unaffordability
There is a general misconception that wellness trips can be expensive. However, the truth is that it is accessible to almost every form of travel available. As such, it is imperative that wellness tourism be promoted as a mainstream activity rather than a luxury indulgence. This would thus, break the misconception about wellness treatments being affordable only to the rich and famous. This, in turn, will encourage more individuals from the mainstream sector to start opting for these trips.
Government hurdles
A lot of countries fail to become promising wellness destinations in spite of having all the necessary requirements for the same. One of the main reasons this is said to occur is the hurdles posed by different governments in promoting wellness tourism in their regions. Governments are least concerned about how these centers operate. Rather, they are more interested in how the industry will benefit the local economy. Showing them the brighter picture of a stronger local economy as well as manifold job opportunities would definitely help these governments start promoting wellness tourism in their respective regions.
Wellness travel is becoming a popular vacation choice for those seeking to relax their bodies and minds while enjoying a fun filled vacation. In spite of its increasing popularity, the wellness industry is found to be still in its nascent stage, owing to these hurdles.
