Lack of exercises, mounting stress and tensions are affecting the wellness of the global population in all aspects of life giving rise to the most undesirable outcomes. Such is the extent of damage that people in desperate need of relief from the stress burden are paving the robust growth of corporate wellness industry projected to grow 9.4% annually touching an estimated $3.4 billion by 2018.
Stress invites a number of ailments, cardiovascular disorders being the number one killer among them. However, with its rise, there has also been a rush among consumers to head for wellness destinations. The demand to visit wellness retreats and yoga centers has seen a sharp rise.
Wellness activities – Driving home the benefits:
A recent study conducted by the scientists at the Marcus institute of integrative health at the Thomas Jefferson University in the US had revealed that people after coming back from a vacation in wellness retreats have undergone modifications in their brains. This is however beneficial to the consumers.
The study further shows that getting deeply involved with the activities in a spiritual retreat triggers the feel good chemicals in the brain. Dopamine and serotonin functions are enhanced. These are the neurotransmitters responsible for making our emotions experience a positive state of mind. The people selected for this study reported positive feelings, a boost in physical and mental health and less of stress and burnout.
Down the generations, there existed a trend to visit spiritual sites. This has a close association with the building up of positive energy detoxifying the mind from any mental ailment. It triggers a feeling of mental gratification and makes one feel complete.
Visiting a spiritual retreat is not a novel concept. It was always there. Post spiritual retreat visits, travelers have come up with reports of total absence of negative feelings about themselves that had been pressing them before they had gone out for the trip.
However, of late the pressure of living, the acts of simply going through a day dodging stressful obstacles from every quarter runs rampant. There is a mounting emotional injury that soon manifests itself in physical disorders calling for quick attention.
Wellness Industry – The current scenario
At this critical state, wellness tourism destinations offer a beacon of relief causing a rapid expansion in the wellness tourism market. As per GWI Report, revenue generated from the wellness tourism industry including meditation and other spiritual retreats climbed to 14 % from 494 billion USD in 2013 to 563 billion USD in 2015 reflecting an astronomical growth rate This astounding number is more than twice as much as the entire tourism travel records.
Strive for wellness at home
Is it at all necessary to invest on wellness vacation to enjoy the pleasure of wellbeing? Certainly, it is not. One can cultivate wellness amidst his/her dwelling and surrounding. But a change of place, surroundings and environment has a more pronounced effect that one can’t deny. Therefore, people are tilted more towards outdoor wellness activities which could be adventurous and thrilling. Out-of-the-box outdoor spa treatments are preferable than in-house spa resorts.
Moreover, if the wellness activities are carried on in a specified schedule under an able guidance, the benefits are long lasting. Therefore, it has almost been a trend for affluent travelers opting for dream destinations where wellness and a relaxed vacation amid nature come in a combo pack.
Growing awareness in wellness spurting wellness tourism growth:
The long term benefits of wellness have been realized by many. With this growing awareness for consuming healthy and organic food, the need to exercise and relax to counter a back breaking stress level, requirements for a peaceful getaway amid nature looks imperative. In view of this situation, the wellness centers perfectly fit the bill. The trips are customized focused on improving wellbeing.
A lot depends upon the wellness tourism providers to bring about an overall improvement in the quality of wellbeing. The services generally come in the form of:
- Spa services
- Meditation weekends
- Yoga sessions
- Healthy eating retreats
- Nature camps
- Surfing camps
- Nature walks and hikes.
Though these activities look trendy, they had always been with us since the dawn of the civilization.
More flexibility in wellness tourism packages:
One stark contrast between wellness tourism and other niche tourism market is that the former is more flexible and can be molded according to the customer preference. How good will be that package will again lie on the innovativeness of the provider. It will also depend upon how far the providers’ design would match up to the customers’ requirements and fancies.
Naturally, the onus lies on the provider to educate the customer so that he is able to see what the provider is trying to drive home. So long as the customers see any substantial and practical benefits, the products offered by the provider are going to sell like hot cake. Now this is exactly what is happening with the wellness industry.
After a wellness trip, if you really feel reinvigorated, it will add a feather in the cap of the provider and in fact the wellness industry as a whole. Wellness tourism has become a sort of wellness replenishment when the personal wellbeing gets eroded slowly due to the regular stressful lives. Therefore, it is natural that wellness tourism industry will be reaping huge benefits, the trend likely to continue for the next few decades or so.