Employing mobile marketing to promote your wellness business

beautiful woman in spa salon having facial

Mobile health apps are expected to be the main drivers of the health and wellness industries in the coming years. The survey also indicates that this demand for mobile aka mHealth apps would rise from the increase in smartphone penetration. As such, the scope for mobile driven business models will dominate the wellness industry, with more than a few businesses using these mobile apps to market themselves to prospective customers.

Healthcare marketing trends to look out for

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The wellness industry has been evolving at a rapid rate. As such, a lot of healthcare and wellness marketing trends have sprouted up over the past few years in a bid to attract more customers. Some of them include:

  • Personalization Power: This wellness trend focuses on offering tailor made programs for individual customers rather than going by the saying ‘one size fits all’.
  • Mobile Driven Marketing: More wellness businesses would start focusing on attracting customers via mobile based apps and adverts. These mobile marketing tactics would offer a closer connection with the business and its target customers.
  • Social Media Power: Social media has risen to the point where it stands as one of the prime motivators of a business. Social media and its content influence millions. As such, more wellness businesses would start focusing on integrating social media with existing marketing tactics in order to promote their products and services.

Effective mobile marketing tactics for wellness businesses

Here are 4 effective ways in which you can boost your business with mobile based marketing tactics.

Use progressive profiling forms

Woman using smart phone

One of the main headaches of filling forms in a mobile is the extremely small font size, which leads to multiple mistakes by the time the form is actually filled up. One way to avoid this problem is to use the progressive profiling form technique. This technique would allow mobile users to fill bits of information one after the other in iterative forms.

The data collected from all these forms would be sent to a central data warehouse for processing. This way, you can ensure to gain all the information you need from the customer without frustrating him/her with a lengthy, miniscule sized form.

Use Simple CTAs

Tablet computer business woman

CTAs for websites need to be simple enough to appear clearly on different mobile devices without any hindrance. Using a heavy design with complicated features would usually look obscured in a small mobile screen. So use small calls to actions with readable text and images that deliver your point nicely.

Make use of discounts and loyalty points

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Another way to attract customers to your business is to send out attractive discounts and loyalty promotions via mobile adverts. These points, promotions and discounts can be redeemed via their mobile devices.

Use a clickable phone number

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When compared to a PC, laptop or tablet, a mobile phone tends to be more action oriented. Customers who browse with their mobile phones expect a faster conversion rate than when compared to other devices. As such, you would need to offer them the same. One way to achieve this would be to opt for a clickable phone number.

One tap is all it takes to dial your number instead of writing it down or memorizing it and then dialing it afterwards. This would make it easier for potential customers to go the next level of calling you in person to ask for more details instead of simply flipping your page away.

Mobile based marketing has become a major trend to look out for in the wellness industry today. Using mobile marketing tactics like these, you can promote your wellness business on a large scale in the easiest and most convenient manner.

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