Developing content is of vital importance for the success of any website. The basic work of content strategists is to design content which will enthral the audience and will help in increasing the customer base and the revenue, after all, strategies are for generating better ROI.
Here are a few things that every successful content strategists needs to understand
- He has a target audience to cater to and he needs to be in their shoes to develop content which will captivate them.Therefore,write what the target audience expects and not what you feel because you are not the target audience.
- Youcoordinate well with the developer so that the content management system works well. Any friction between the two can create problems in the development and functioning of the project.
- Coordination between content strategists and SEO provider is also a must for the success of the project. Basically content strategist plays a vital role in team building.
- He has to ensure that there is a return on investment in terms of revenue,presence across social media platforms,brand establishment,ever increasing audience base etc. You should be able to convince the top management as well that ROI has to be measured in all these metrics.
It may be that you are looking out for a good content strategist.
Here are few ways of getting one
- Look out for a content strategist who has the knack to write well and design well. These are creative skills which cannot be taught.
- Check for blogs on a content strategy where you are sure to come across some good content writers.
- Go through sites which have data of emerging good content strategist.
- Go through presentations of content strategist which will help you understand their story telling capabilities.
- Basically, you want a content strategist who can weave interesting stories. You can therefore even think of hiring a reporter.
- Check social media platform and join communities and groups where you are sure to find a lot of people.
- Check with your acquaintances if they know of any good content strategists as their feedback can be of help.
Whether you yourself are a content strategist or are looking for a good one for your business remember that a proficient person will be able to captivate the audience attention and will give a good return on investment. It is, therefore, important to get a good and competitive content strategist rather than one who will charge you less.