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Best practices to be implemented in rural tourism

Although rural tourism has a huge potential in forming an integral part of the tourism industry in the developed and developing countries, there are certain practices that need to be implemented and followed strictly to maintain the sustainability of this particular domain of tourism. Failure to implement the best practices will only result in huge capital loss with zero returns. Countries like US, Australia and UK where rural tourism has been very popular drawing travelers from remote corners, strictly adhere to the best practices, which has been the benchmark for other countries to follow.

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Chalk out a fool proof plan:

Selecting the right rural spots with a high market potential of developing into attractive destinations is the most vital step in setting up a sustainable rural tourism. A thorough research and data collection of the particular rural settlements involving rural officials, students and scholars of sociology and economic advisors are necessary to chalk out a full proof plan of developing a rural spot into tourism destination. This will help in proper budgetary allocation of funds and hiring man power in an optimized manner enabling setting up of a cost effective rural tourism business.

Proper financial support by the government and private owners:

Implementation of rural tourism involves a huge capital investment, which is bound to give handsome returns on a long term basis. Total funding of rural tourism may not be possible for the government. Therefore, the need for active financial support from the local cash rich farm owners is necessary. Educating the farm owners providing the right information of rural tourism benefits is important to drive in more investment. Many farm owners are ready to generate an alternative source of income through proper utilization of their farms.

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Training handpicked persons and their proper deployment:

An efficient running of farm based bed and breakfast business along with value added agri-tourism demands a high level of professionalism. Training handpicked persons preferably the youths about different aspects of hospitality and tourism is very important to operate rural tourism. The responsibility of dealing with different types of guests and caring for their basic comforts should be shouldered by well trained hospitality staffs leaving no room for complaints. Regular workshops for managers and farmers are important to keep them abreast of latest developments of tourism industry.

Creating a well coordinated marketing network with the farm owners and marketing agencies:

Marketing plays an important role in promoting a rural tourist destination. Setting up a well coordinated network with the rural farm owners and marketing agencies play a pivotal role in highlighting a rural area worth visiting. Reaching out to the customers of varied tastes with attractive packages through well designed websites and electronic media attracts more attention. Innovative agri-tours blended with exclusive features can be marketed extensively as tourists always look for something new and exclusive.

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Constant monitoring of the basic infrastructure and other essential amenities:

Infrastructure development and provision of upgraded basic amenities is the backbone of rural tourism, which needs constant supervision by specially trained officials and managers. Compromising with these factors will lead to poor business. Apart from monitoring the existing system, it will be the duty of these officials to come out with upgraded plans to implement better practices in rural tourism. Maintaining the freshness and cleanliness of the rural area should always be the topmost priority.

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