Augmented globalization and the rapid changes in the job market are providing the much-needed impetus to personal branding as each and every individual is trying hard to remain buoyant in this complex economy.
Tom Peters in 1997 mentioned in his book called ‘The Brand Called You’ that every individual is a brand in itself regardless of sex, age and position. He also says, “We all should comprehend the significance of the personal branding and furthermore we should try hard to become the CEO of our personal company: ‘Me Inc.’”. As per the views of Tom Peters, in the difficult times of job recession and economic slump, you can only survive if you become the head marketer for ‘you’ to create your personal brand.
So true it is because in the tricky job market only ‘few’ jobs are currently available, for which the competition is tough. Without being the highly demanded personnel, you cannot keep yourself afloat in this sinking economy.
After Tom Peters, the ‘Reach Personal Branding Club’, initiated in 2001, has promoted personal branding among business owners as well as the individual job aspirants.
Personal branding in laymen terms means determining your inner self to take out your qualities and characteristics that can make you unique and stand out in a group of people. Outstanding qualities of yours may help you immensely in grabbing lucrative job and business opportunities to fulfill your goals.
Let’s understand the importance of personal branding in context of only ‘you’.