The practice of medical tourism depends on successfully informing potential patients about the procedure options, quality of healthcare facility, traveling and lodging arrangements, tourism opportunities and the destination country. The promotion of medical tourism sector includes a wide range of marketing materials, such as flyers, booklets and websites. Social media involves Facebook, Twitter, Pinterest, Instagram, press release etc.
It is one of the most popular networking websites. An energetic ad campaign on Facebook has the potential to reach millions of people. Businesses can create their own page where they can register relevant points of their services and products that could turn a viewer in their favor. It must include all possible contact details, such as name, website address, phone and fax numbers and location.
Advertisement campaigns took to twitter like fish to water because here you can directly interact with your clients and will come to know about their needs. They could tell what they wanted to tell in a handful of words without any intention to bore the reader. A simple re-tweet is required for the message to reach number of people. Like in Facebook, you can conduct contests and competitions on Twitter.
Pinterest may not be as common as Facebook or Twitter but it is a little different and more stylish. Users are offered with a pin board upon which they can “pin” the photos of their interest and give a lead link to pages outside Pinterest. Many businesses stress more on pictures and in addition fill some bland text messages in the false belief that pictures speak a thousand words.
Instagram has its aim focused firmly on photos and the visitors are here mainly to have a glance at photos. That increases the responsibility of the advertiser. He needs to share as eye-catchy photos as possible. A jeweler might portray strategically placed jewelry photos to promote his wares.
Viewing a video online site is something not as complex as opening a Facebook or Twitter page and perusing through the maze therein. You do not have to register yourself in order to view a video of your choice. This is what works speculate for sites like YouTube.
The use of social media increases the potential for easy access to preventive medicines, interaction with healthcare providers and medical tourism facility providers. Therefore, it is essential for healthcare organizations to capitalize on the opportunities provided by social media in order to modernize effective strategies to reach all their potential customers.