This is an appealing outdoor advertisement campaign launched by WWF China to create awareness about polar bears, a species on the verge of extinction. The campaign aims at urging people to intensify their participation and contribution to protect these animals. The advertisement strategically had created a polar bear of snow that melted over a period of time creating a visual message that how this species is becoming increasingly endangered.
The advertisement has powerfully presented the message that polar bears are one of the most notable victims of global warming. The advertisement was strategically placed at a public place to draw wider attention. The campaign is an outcome of a brilliant idea that has produced a hard-hitting portrayal of a burning issue. The campaign was designed and developed by Ogilvy & Mather, Beijing.
Via 10 Ad