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Utah Department of Public Safety: warning to motor cyclists

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This road awareness campaign from the Utah Department of Public Safety tries to make awareness among the motor cyclists to be more careful about road safety.

The campaign, developed by Richter7, Salt Lake City, is mainly copy oriented. That is, it presents clever warnings to motorcyclists like:

To cars and trucks you’re the bug.
Ride aware.

Cars have bumpers.
Bikers have bones.
Ride aware

Wind feels great in your face.
Bumpers, less so.
Ride aware.

CREDITS


Advertising Agency:
Richter7, Salt Lake City, USA


Executive Creative Director:
Dave Newbold

Creative Directors: Gary Sume, Ryan Anderson

Art Director: Ryan Anderson

Copywriter: Gary Sume

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi
Life Improving Guide