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Utah Department of Public Safety: warning to motor cyclists

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This road awareness campaign from the Utah Department of Public Safety tries to make awareness among the motor cyclists to be more careful about road safety.

The campaign, developed by Richter7, Salt Lake City, is mainly copy oriented. That is, it presents clever warnings to motorcyclists like:

To cars and trucks you’re the bug.
Ride aware.

Cars have bumpers.
Bikers have bones.
Ride aware

Wind feels great in your face.
Bumpers, less so.
Ride aware.

CREDITS


Advertising Agency:
Richter7, Salt Lake City, USA


Executive Creative Director:
Dave Newbold

Creative Directors: Gary Sume, Ryan Anderson

Art Director: Ryan Anderson

Copywriter: Gary Sume

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Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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