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Tribute to planet earth: Arla turns off colours

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Earth hour- time to turn off the lights, an occasion to spare at least a few moments to think about the Planet earth. Arla Milk in Sweden has adopted a unique way to observe earth hour. Guess what? Turn off lights in their signs and buildings on Saturday? Of course, they have promised to do that. But, apart from this, they are all set to milk this occasion in a unique way.

The colour of the milk cartons has been turned off. They have changed the original white/green and white/red strips of milk cartons and made it completely in black colour, to honour the Earth Hour. These black milk cartons are already in the shops and they will switch back to their original colour after Saturday.

It is a different, rewarding way of tribute. Rewarding? Yes. Because they are already in the news.

Via: Adland

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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