Earth hour- time to turn off the lights, an occasion to spare at least a few moments to think about the Planet earth. Arla Milk in Sweden has adopted a unique way to observe earth hour. Guess what? Turn off lights in their signs and buildings on Saturday? Of course, they have promised to do that. But, apart from this, they are all set to milk this occasion in a unique way.
The colour of the milk cartons has been turned off. They have changed the original white/green and white/red strips of milk cartons and made it completely in black colour, to honour the Earth Hour. These black milk cartons are already in the shops and they will switch back to their original colour after Saturday.
It is a different, rewarding way of tribute. Rewarding? Yes. Because they are already in the news.