Home | Advertising Guide | Tide: Because you are what you wear

Tide: Because you are what you wear

tide 1

tide 2


Advertisement campaign sometimes leaps into creativity so much that it makes a campaign somewhat incomprehensible for a larger chunk of people. This print advertisement was published by Tide in New York in its latest marketing offensive. The idea of the campaign seems to be revolving around hitting the instinct of people. The campaign emphasizes at the notion that impression of a personality comes from his or her attire. Therefore, the campaign hints that a persona is more identified with the clothing he or she wears. The advertisements are showing sets of clothes being placed in place of persons or characters in different public place settings.

The advertisements seem to be making efforts to establish that traits of a person can largely be known seeing his or her costumes. The product benefit is somewhat struggling to come out from the grips of complicated presentation of the campaign. The punch line of the campaign reads, ‘Because you are what you wear’. The campaign was created by Conill Saatchi & Saatchi, New York.

Via Adverbox

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

Leave a Reply

Life Improving Guide