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The new data-savvy adaptive marketing

Adaptive marketing is all set to revolutionize the market with its new and innovative techniques. Commoditization is eradicated completely with the help of adaptive marketing as enables the marketers to make new personalized brands. The term “the consumer” really possesses a lot of meaning in the world of adaptive marketing and it assumes on mass production and advertising them through mass media. Many marketers are adopting the techniques of adaptive marketing to bring forth a one of a kind brand experience for the people. At the bottom of adaptive marketing there happens to be a system that is entirely consumer based plus it functions only to remodel sales initiatives plus marketing techniques to cater to every consumer need possible.

If the marketers wish to extract the most out of adaptive marketing they need to transform the entire structure of marketing so that they can make space for fluid needs of being ready. There are changes that have to be implemented on how exactly to set the media and how to manage it in an effective manner plus how to maintain the agency relationships. Quick practices have occupied the majority of the marketing world and now it can be stated that creativity and science walk hand in hand.


In order to come up with accurate consumer intelligence the marketing people require many different types of data analytics so that they can deal with different kinds of consumer information plus the main source of the respective information. Right-time data analytics are tapped at quite regularly in order to make daily decisions and also to depict the true quality of customer and social communications. Customer intelligence plus data analytics is gaining tremendous popularity and value as they pave a path for the marketing techniques in real time and they also depict the changes in behavior of the consumers at regular intervals.

Adaptive marketing is indeed very useful for various enterprises in raising positive responses from the consumers. It is with the help of adaptive marketing that the organizations are able to personalize at the level of experience relying on consumer data analysis to interpret the ever varying needs and preferences of the people. Adaptive marketing views the consumers individually rather than considering them as a bulk. If the organization considers the needs and tastes of every individual consumer then it becomes easy for them to satisfy the consumers and they gain a lot of happy and content clientele.

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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