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The art of art-direction


Bad art-direction spoils the ad. Photoshop mishaps and stupid photoshop bravados are always unhealthy elements for an advertisement. On the other hand, good art-direction is always a precious jewel in the crown of a good concept. See these ads.

These print ads for Koleston Hair Colours by Leo Burnett, Frankfurt, do not appear to be pompous. They are simple neat and elegant. The art-direction, stemming from a primary, simple idea has performed its best here.

The copy reads- “The Art of Colours. Koleston Hair Colours.”


Advertising Agency: Leo Burnett, Frankfurt, Germany

Creative Director(s): Andreas Stalder, Ulf Henniger von

Copywriter: Benjamin Merkel

Art Director: Daniela Ewald

Photographer(s): Stock

CCO: Andreas Pauli

AECD: Kerrin Nausch

Via: I believe in advertising


Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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