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The art of art-direction


Bad art-direction spoils the ad. Photoshop mishaps and stupid photoshop bravados are always unhealthy elements for an advertisement. On the other hand, good art-direction is always a precious jewel in the crown of a good concept. See these ads.

These print ads for Koleston Hair Colours by Leo Burnett, Frankfurt, do not appear to be pompous. They are simple neat and elegant. The art-direction, stemming from a primary, simple idea has performed its best here.

The copy reads- “The Art of Colours. Koleston Hair Colours.”


Advertising Agency: Leo Burnett, Frankfurt, Germany

Creative Director(s): Andreas Stalder, Ulf Henniger von

Copywriter: Benjamin Merkel

Art Director: Daniela Ewald

Photographer(s): Stock

CCO: Andreas Pauli

AECD: Kerrin Nausch

Via: I believe in advertising


Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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