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Stinking bread-slippers?


Much attention and logical analysis is needed whenever we make comparisons in advertisements, especially if it is for food products. As human beings tend to connect the product with other things, even though they are obviously different sometimes, the comparison should be in a right way. Because if you make the wrong kind of comparison in the ad, you are actually hurting their associative thinking habit.

For example, you can’t sell eggs through a snake. Its highly inappropriate to feature illogical images and provoke repugnant things related to associative thinking. Well, I don’t judge this ad as repugnant or inappropriate. It invites our attention with its creativity. But, the question is- can it sell the product? You decide.

This ad for Delifrance has been developed by Saatchi & Saatchi, Düsseldorf, Germany.

The copy reads- Ready to bake at home

The ad features bread-slippers, making an unexpected connection with slippers, bread and home.


Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges

Creative Director: Marco Obermann

Art Director: Jean-Pierre Gregor

Copywriter: Christopher Nothegger, Till Köster

Photographer: Jost Hiller

Via: Ads of the world

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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