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Stinking bread-slippers?


Much attention and logical analysis is needed whenever we make comparisons in advertisements, especially if it is for food products. As human beings tend to connect the product with other things, even though they are obviously different sometimes, the comparison should be in a right way. Because if you make the wrong kind of comparison in the ad, you are actually hurting their associative thinking habit.

For example, you can’t sell eggs through a snake. Its highly inappropriate to feature illogical images and provoke repugnant things related to associative thinking. Well, I don’t judge this ad as repugnant or inappropriate. It invites our attention with its creativity. But, the question is- can it sell the product? You decide.

This ad for Delifrance has been developed by Saatchi & Saatchi, Düsseldorf, Germany.

The copy reads- Ready to bake at home

The ad features bread-slippers, making an unexpected connection with slippers, bread and home.


Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany
Executive Creative Director: Stephan Zilges

Creative Director: Marco Obermann

Art Director: Jean-Pierre Gregor

Copywriter: Christopher Nothegger, Till Köster

Photographer: Jost Hiller

Via: Ads of the world

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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