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Santa beheaded in the name of creativity


Santa Clause was working as a dream developer in this agency. Following financial difficulties, the clients decided to cut down the advertising investments. So, what we can see is a beheaded Santa.

Milc, Siena is expressing their desperation of the clients decision for cutting down the advertising revenues. The way of expressing this desperation is through beheading the creative persons. Earlier we have seen how they have mercilessly beheaded creative persons including copy writers and art directors. Now, its Christmas time and the agency features the beheaded Santa too.

The copy reads- Creativity is that extra bit of magic that can turn communication into a dream.And there is no crisis that can justify the killing of a dream.


Advertising Agency: Milc, Siena, Italy

Creative Director: Giampiero Cito

Art Director: Matteo Scheggi

Copywriter: Matteo Spadoni

Photographer: Bruno Bruchi

Strategic planner: Antonio Paolo

Via: Ads of the world

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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