This is remarkably a very smart print advertising campaign launched by Sagem to promote its latest product my301X. The campaign has been created that revolves around the strongest focal point of the mobile, ultra slim. Interestingly, the campaign shows space between door and floor or a slight crack in a door with light from outside forming a contour in order to focus on the slim part of the mobile.
The advertisement is indicative in nature that successfully conveying its message across without any frills. The other remarkable aspect is the campaign has not deviated from the core idea at any stage. Besides a nice idea for the campaign art direction is equally good. The copy of the ad reads, ‘Sagem my301X. The ultra-slim mobile’. The campaign was created by Publicis Conseil, France.
Via I Believe in Adv