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This is remarkably a very smart print advertising campaign launched by Sagem to promote its latest product my301X. The campaign has been created that revolves around the strongest focal point of the mobile, ultra slim. Interestingly, the...

Sagem: The ultra slim mobile

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This is remarkably a very smart print advertising campaign launched by Sagem to promote its latest product my301X. The campaign has been created that revolves around the strongest focal point of the mobile, ultra slim. Interestingly, the campaign shows space between door and floor or a slight crack in a door with light from outside forming a contour in order to focus on the slim part of the mobile.

The advertisement is indicative in nature that successfully conveying its message across without any frills. The other remarkable aspect is the campaign has not deviated from the core idea at any stage. Besides a nice idea for the campaign art direction is equally good. The copy of the ad reads, ‘Sagem my301X. The ultra-slim mobile’. The campaign was created by Publicis Conseil, France.

Via I Believe in Adv

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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