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This is yet another gripping ad campaign in the category of public service by Red Cross to promote the importance of learning first aid. The basic idea of the advertisement is to recreate an illusionary circumstance for the people to go under a...

Red Cross Ad: 'Know what to do'

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This is yet another gripping ad campaign in the category of public service by Red Cross to promote the importance of learning first aid. The basic idea of the advertisement is to recreate an illusionary circumstance for the people to go under a disturbing experience and then telling them the need and knowledge of first aid in a shocking situation.

This advertisement is strategically placed, which at first look give the impression that someone is lying unconscious and is in need of help. However when a person comes closer then realizes that this was just a sticker on the floor. The sticker pasted on the floor has a complementary copy written as, ‘Know what to do’.

The ad campaign is created by Downtown Partners, Toronto.

Via Coloribus

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

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