This is yet another gripping ad campaign in the category of public service by Red Cross to promote the importance of learning first aid. The basic idea of the advertisement is to recreate an illusionary circumstance for the people to go under a disturbing experience and then telling them the need and knowledge of first aid in a shocking situation.
This advertisement is strategically placed, which at first look give the impression that someone is lying unconscious and is in need of help. However when a person comes closer then realizes that this was just a sticker on the floor. The sticker pasted on the floor has a complementary copy written as, ‘Know what to do’.
The ad campaign is created by Downtown Partners, Toronto.