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This is yet another gripping ad campaign in the category of public service by Red Cross to promote the importance of learning first aid. The basic idea of the advertisement is to recreate an illusionary circumstance for the people to go under a...

Red Cross Ad: 'Know what to do'

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This is yet another gripping ad campaign in the category of public service by Red Cross to promote the importance of learning first aid. The basic idea of the advertisement is to recreate an illusionary circumstance for the people to go under a disturbing experience and then telling them the need and knowledge of first aid in a shocking situation.

This advertisement is strategically placed, which at first look give the impression that someone is lying unconscious and is in need of help. However when a person comes closer then realizes that this was just a sticker on the floor. The sticker pasted on the floor has a complementary copy written as, ‘Know what to do’.

The ad campaign is created by Downtown Partners, Toronto.

Via Coloribus

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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