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Oldtimer Restaurants: All you can eat rest stop

all you can eat 25

This ambient advertisement campaign was launched by Oldtimer restaurants, a leading Austrian chain of motorway rest stops. The campaign aims at enticing people to take a halt at the restaurant to which provides almost everything that one can eat. The huge poster was placed at the entrance of a tunnel at the highway that gave impression that vehicles going inside is disappearing into the woman’s mouth appearing on the poster. However, the advertisement was designed to give impression that one can eat everything they want to at the stop.

Moreover, the product benefit is somewhat dwelling in ambiguity as the concept of the advertisement campaign is not exactly aligned with the product benefit in a logical manner. At the same time, for some this might not work as it has been seemingly at a two way highway. Moreover, the idea of the campaign has already been repeated many a times before. The text of the poster reads, ‘All you can eat rest stop’. The advertisement was designed by Demner, Merlicek & Bergmann, Vienna, Austria.

Via: Ads of the World

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi