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Olay eclipses the competition

This ad by Saatchi & Saatchi for Olay is an excellent example of creativity at full stream. When competitors usually come up with a brilliant ad campaign, like how Ponds did, you have to think of something special to outdo them. The message of the Ad is very clear and you just cannot mistake the product for anything else. That the product causes an eclipse for you from the sun is a great selling point irrespective of its true effectiveness.


Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Publisher & Global Speaker at DrPrem.com
Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.
Dr Prem Jagyasi
Dr Prem Jagyasi

One comment

  1. A aspiration regarding arranged of orlando Loubouti

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