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Olay eclipses the competition

This ad by Saatchi & Saatchi for Olay is an excellent example of creativity at full stream. When competitors usually come up with a brilliant ad campaign, like how Ponds did, you have to think of something special to outdo them. The message of the Ad is very clear and you just cannot mistake the product for anything else. That the product causes an eclipse for you from the sun is a great selling point irrespective of its true effectiveness.

Via:Commercial-Archive

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi
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