Lufthansa asks you to click a photograph of yourself that can establish you as a soccer fan and you have a chance to appear on the giant Reuters Times Square billboard in New York City.
The Lufthansa ad goes as;
we want you to be part of the celebration. Simply capture a moment with your digital camera that defines you as a fan, then click on the “Add your photo” tab to upload your image. We’ll add it to our fan gallery and immortalize you in larger-than-life-size on the Reuters Times Square billboard in New York City.