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Invention of new words in advertising

tridentwhiteofficecrush

Fabulous, extraordinary, explosive, scintillating…oh, come on, all these words are rotten clichés and advertisers have to find out new words to adorn the brands. And here is one- OFFICECRUSHABLE. Laughably stupid?

This ad for trident boasts of the quality of product which makes man more attractive to the ladies in his office and thereby it is officecrushable. If only all the lady staff are so naïve. Found it on copyranter(image via askacopywriter)

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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