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Innovative billboard

csp board 2

There are so many ways to make the message powerful through the creative use of the advertising medium. A billboard is the apt example for a right medium. A billboard, when it is intelligently placed and arranged in a way to communicate the message correctly, can be described as an intelligent one.

This billboard for Colorado State Patrol is an example for the above observation. The billboard aims to make awareness among the people about the danger of Tailgating. The image shows a truck being hit by a car, and the damage ‘can be seen’ on the billboard.

The copy reads- Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.


Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett

Art Directors: Gordy Hirsch, Paul Suggett

Copywriters: Gordy Hirsch, Paul Suggett

Retoucher: Armando Martine

Board Construction: Bill Kinsey

Via: Ads of the world

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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