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Imagine what a buck could do


You can buy a lottery.

You may get huge sum of money, as the chances of winning a lottery is not so bleak, if you compare it with other incidents.

Then you can buy some fairy islands. Little blue islands.

Here is your dining room, here is your master bedroom, here is your family room…

What a fantasy.

Again, imagine what a buck could do.

This print advertisement for California Lottery, developed by Alcone Marketing Group, carries the common quality of lottery adverts- exaggerated humor.

However the humor is not as effective, when we compare this concept with other ads of the same genre.


Advertising Agency: Alcone Marketing Group, Irvine USA

Creative Directors: Luis Camano, Carlos Musquez

Sr. Art Director: Jason Penning

Art Director: Justin Wright

Graphic Industries

Dr Prem Jagyasi

Dr Prem Jagyasi

Author, Chartered Consultant, Personal Branding Expert & Global Trainer at DrPrem.com
Author of several life improving guide books – Dr Prem is an award winning strategic global leader, successful chartered consultant, personal branding expert and global trainer.  Dr Prem has traveled to more than 40 countries to work with above 150 international organisations and to speak in global conferences. Dr Prem has published several guide books and numerous niche websites which have millions of reader across the globe.
Dr Prem Jagyasi
Dr Prem Jagyasi

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